Trident Brand Studio was named “Best Internal Design Studio in India”


Chandigarh, November 22, 2021

Trident The group’s in-house brand studio was named “India’s best in-house design studio” at India’s most authentic design fair, India’s Best Design Awards (IBDA) initiated by DesignIndia magazine. A highly respectable platform that recognizes design studios for their professional work, business practices and transparency, IBDA celebrates India’s top most creative, well-managed and professional design projects and teams.

The distinguished jury consisted of 24 members, including senior professors from NID, IIT Bombay and the International Design College, among other seasoned design professionals.

The Trident Brand Studio includes artists from different corners of India. The team worked on numerous campaigns for Trident, including Trident’s latest foray into the detergent and notebook business. Some of the distinct projects they have accomplished are the internationally renowned JIVA home textiles brand, We Save Nature, and the recent campaign for Trident Yarns.

Trident Brand Studio brings the various products and the essence of the Trident brand to life – to create “designs with a purpose”. An example of vivid imagination and fresh concepts to make each piece stand out, over the years, Trident Brand Studio has delighted customers in over 100 countries.

Rajinder Gupta, President of Trident Group, said: “We are honored to be recognized by India’s Best Design Awards (IBDA). At Trident, we’re committed to creating designs that matter. For this, we have a team of professionals who follow a creative approach as well as a structured approach to design and innovate. Our goal is to bring comfort to millions of people around the world by telling stories that matter and that create impact. “

About the Trident group

Trident Limited (NSE: TRIDENT; BSE: 521064) is the flagship company of Trident Group, a $ 3 billion Indian conglomerate and global player. Based in Ludhiana, Punjab, Trident Limited is a vertically integrated manufacturer of textiles (yarns, bath and bed linen), paper (made from wheat straw) and chemicals with a captive power generation facility . It is also one of the largest global players in home textiles.

Trident’s towel, yarn, bedding and paper businesses have gained global recognition and delight millions of happy customers around the world. Provision of national, captive and retail owned brands; the organization receives multiple national and international awards from its customers, suppliers and various government entities in recognition of advancing the highest standards in product quality, social responsibility and environmental stewardship.

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Joseph E. Golightly