The Travis Scott Foundation to create a fashion design program – WWD

DESIGNED BY SCOTT: In honor of the third annual “Travis Scott Day” in Houston, Travis Scott launched the Cactus Jack Foundation to provide creative and educational resources to future generations.

The 29-year-old singer-songwriter was born in Houston and is committed to giving back to the city’s high school students. The organization’s first mission includes the introduction of the HBCU Waymon Webster Fellowship Program. The foundation has also created a multi-year partnership with the city of Houston through parks and education. The alliance includes the unveiling of Cactus Jack Gardens, a community farming program for elementary schools in the city.

The fashion crowd and aspiring designers and marketers will be excited to learn about the multi-level partnership with The New School’s Parsons School of Design. In what is a first for any design school, Scott’s Foundation is developing a fashion design program with Parsons. Through this venture, Parsons’ program will be rolled out to Houston to provide design training to the city’s youth through My Brother’s Keeper, Houston. In addition, the certification program will be available to younger people across the country through special scholarships.

The partnership is designed to bring a fashion education to help high school students, who have traditionally been under-represented in the creative discipline, according to Rachel Schreiber, executive dean of the New School’s Parsons School of Design.

The scholarship initiative is named after Scott’s grandfather, who studied at Prairie View A&M at the University of Texas. The effort is designed to cover the tuition fees of financially struggling young adults who have been affected by the pandemic. Scott has personally selected students, who are currently enrolled at Morehouse College, Howard University, University of South Texas, Grambling State University, and Prairie View A&M, which is also the alma mater from his mother.

In recent months, several global talents like Virgil Abloh have created educational opportunities in fashion and design for underrepresented communities who have generally not had opportunities.

The six-time Grammy nominee has defended Houston in different ways over the past few years. In 2018, the musician hosted his successful Astroworld Festival at NRG Park. The following year, Mayor Sylvester Turner presented him with a key to the city, during the sold-out “Astroworld – Wish You Were Here” concert at the Toyota Center. (Non-Major League baseball fans might like to know that the Houston team is the Astros.)

A proven marketer with a large number of social media followers, Scott has 34.9 million followers on Instagram alone. He is recognized by some as the partner of Kylie Jenner and the father of her daughter, Stormi. The rapper’s style caught the attention of designers and brands. Last year he modeled the Air Dior collection.

In September, the multi-talented musician collaborated with McDonald’s on a limited run of clothing and special items. The collection was considered a major triumph for the fast food chain, but a McDonald’s spokesperson declined to share sales figures with WWD last fall.

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Joseph E. Golightly