Stone Island Teases Collaboration With New Balance Tokyo Design Studio
After the first words a few months ago, Stone Island has now announced its next collaboration with New Balance Tokyo Design Studio.
Take from Instagram, the clothing brand based in Ravarino, Italy, revealed the components of a sneaker it is developing alongside the New Balance Product Innovation Center. The revealed components offer a glimpse into the design research and innovative collaborative creation techniques that are part of the continued push for the future led by Tokyo Design Studio located in the Nihonbashi Hamacho district of Tokyo.
The Stone Island x New Balance Tokyo Design Studio collaboration is expected to result in a remarkable product line that reflects the philosophy of both brands. Highlight an intersection of performance and comfort through an analytical approach to innovative, data-driven design that also reflects an emerging aesthetic vision.
“Our collaboration with Stone Island is not only rooted in performance innovation, but elevates our mutual values of high-end craftsmanship and superior product quality,” said Chris Davis, Marketing Director of New Balance. “New Balance and Stone Island are both independent-minded brands with strong aptitudes for calculated risk taking. We’re both proud to keep the pulse of culture, elevate our rich heritage, and create authentic brand experiences for our global consumers. We can’t wait to push the boundaries and experiment with design.
“There are only a limited number of brands that can qualify as icons,” said Carlo Rivetti, President and Creative Director of Stone Island. “They are because of the consistency throughout their history, their strong vision and endless passion put into making products, always with the goal of serving end users. Without concession to complacency. Stone Island and New Balance have shown that they are of this breed. Exchanging concepts and ideas by opening doors for each other’s R&D teams, with the aim of creating a great sound product, is exciting and the biggest message we can send together to our audience.
Check out the latest Stone Island x New Balance Tokyo Design Studio team teaser below and stay tuned for more details regarding the collaboration.
For more information on the shoes, rumors of a Travis Scott x Nike Air Trainer 1 collaboration recently surfaced.