Stella McCartney and Lenovo team up for a course in sustainable fashion design

Lenovo has partnered with fashion designer Stella McCartney and Central Saint Martins University of the Arts, London, in an initiative to promote sustainable fashion design.

The idea for the collaboration came from Neverland and the agency was also behind the negotiation of it and the creative campaign to promote it.

McCartney will work with 38 Central Saint Martins MA Design course students to channel their desire to change the world for the better into an eight-week live briefing.

During the course, they will each be tasked with exploring the relationship between fashion and technology and creating a lasting solution that pushes the boundaries of their intersection.

“When you put the combined ambition of these brands in the hands of our future creative thinkers, with the right technology, amazing things will happen,” said Neverland co-founder Jon Forsyth.

Following the challenge, McCartney will select one student who will be assigned a three-month internship at Stella McCartney in a department of their choice.

As part of this collaboration, Lenovo provides Yoga computers to each participating student.

Stella McCartney commented, “As a progressive luxury brand, Stella McCartney has always looked to the future, and I know Lenovo is as committed to protecting the planet as I am. Together, we’re excited to be able to help the next generation of talent develop something entirely new in sustainable fashion, and I can’t wait to see the results!

Simon Fraser, Course Director MA Design, Central Saint Martins, said: “Key to the work we do as a course is to understand that sustainability and production ethics are a pressing challenge for each of our disciplines. , ceramics, furniture and jewelry.

“We are thrilled to have the opportunity to test the principles and practices of MA Design with our inspiring alumnus Stella McCartney and the forward-thinking team at Lenovo. Students and staff have risen to this challenge.

Brian Leonard, Vice President of Design Innovation, Lenovo commented, “Through this partnership, we are paving the way for the next generation of those looking to change the world and we are excited to see what is created.

Lenovo recently outlined its vision to become net zero by 2050. It also stated that by 2026, 100% of Lenovo PCs will contain post-consumer recycled materials and 90% of plastic packaging will be made from recycled materials. recycled.

Joseph E. Golightly