Polimoda appoints Massimiliano Giornetti as head of fashion design – WWD

MILAN The Florentine fashion school Polimoda chose Massimiliano Giornetti as the first head of fashion design.

A former student of Polimoda, Giornetti worked for 16 years at Salvatore Ferragamo, from 2010 to 2016 as creative director of the women’s and men’s lines. In 2017, Giornetti started designing the collections for the Chinese luxury brand Shanghai Tang, which he left at the end of 2018.

“Polimoda’s success reflects our ability to understand the zeitgeist and possibly to anticipate it. Watching the crisis in mass retailing, I think fashion will soon need a new wave of creativity and well-made products. Polimoda has direct access to made in Italy know-how and revel in the ethnic, cultural and gender diversity among the students; these are ideal conditions for the birth of contemporary design, ”said Danilo Venturi, director of Polimoda. “The meeting with Massimiliano was a happy coincidence: he knows how contemporary fashion works, he is a former student, he has reached the highest levels of the international scene and shares my same vision. The school will be a little more at home with him and that will allow us once again to make our contribution.

In his new role, Giornetti, who will officially start working at Polimoda at the start of the fall semester in September, is tasked with defining a creative angle capable of making Polimoda stand out among international fashion schools. He will also set, in accordance with Venturi, the guidelines for the final fashion show of the styling course and will be invited to give a boost to the accessories, footwear and knitwear divisions. In addition, he will select new teachers for the fashion design department.

Polimoda: nomen omen, said the ancients. A multifaceted reality, a demonstration of multiculturalism perfectly interpreting the zeitgeist. Polyhedral in nature for the contribution of different people and cultures, carrying their own aesthetic, taste and creative challenges. It is a contemporary melting pot in Florence, the city of the Renaissance; to study here is to be stimulated by a variety of aesthetic and visual impulses more unique than in any other city in the world. Polimoda is a great modern laboratory for the fashion designers of tomorrow; it is the ideal environment to develop an independent mind and complete autonomy of thought, ”said Giornetti.

“Coming back to Polimoda feels like coming home,” he added. “This is an automatic recovery read backwards. A reloaded version that invokes the strong desire to break the patterns that have gradually led to the exhaustion of today’s fashion system. Now is the perfect time for me to get back to the drawing board, find the lines and define the silhouette that will determine the style of the next decade. It is the ideal environment to value all the creative potential of an individual, the measure of everything; true neo-humanism.

Polimoda has 2,300 students from 68 countries enrolled in its undergraduate, masters and short training programs, many of which are developed in collaboration with companies such as Compagnie Financière Richemont, LVMH Moët Hennessy Louis Vuitton, Gucci, Valentino, Salvatore Ferragamo and Missoni .

Later this year, Polimoda will inaugurate its third campus at the Manifattura Tabacchi complex in Florence, a former tobacco factory done in quaint Italian Rationalist architecture.


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Joseph E. Golightly