Lauren is a leading figure in fashion design

Posted: 09:08 on Mar 5, 2022

LAUREN Doogan is making a name for herself in the world of fashion design.
Lauren, from Belleek, has always had an interest and passion for art, design and creativity and is now the fashion designer and maker of Belfast-based clothing company, OutsideIn.
Fashion designer‘s love of fashion designer was born from time spent with her grandmother and she decided to try to pursue a career in this industry.
“My favorite part of school was art and my teachers encouraged me to take it further. I loved sewing as soon as I tried it and my grandmother taught me how to crochet, which sparked an interest in making clothes.
“During my BA in Textiles, Art, Design and Fashion at Ulster University in Belfast, I experimented with printed textiles, woven fabrics and embroidery, but really fell in love with knitwear design. “
Lauren keeps a constant eye on social media for the latest brands and fashion designs and she enjoys portraying the issues surrounding modern society in her designs.
“I really like a lot of streetwear brands like Mad Happy but I think the most interesting brands right now are the ones that challenge the concept of fast fashion by using sustainable materials and ethical practices.
“My starting point with design has always been color, so I often look to designers like Zandra Rhodes. I think Hope Macaulay is an up-and-coming knit designer who shines through incredible palettes. If I had to pick any one would be Vivienne Westwood for her unconventional and outspoken collections.
“My collection of graduates was created in response to the universal anxieties caused by the pandemic. I wanted to create a collection of knitwear that used color and texture to promote positivity and a sense of calm in the wearer.
“Fashion always reflects the current culture and issues of the times and that’s what makes it so interesting to me.”
In her new role at OutsideIn, Lauren is responsible for designing and coming up with new ideas.
The company donates money to charity for every product it makes and feels very privileged to be able to help people in this way.
“I am always on the lookout for new ideas that inspire and innovate our products and materials. OutsideIn is a social impact brand through our ‘Wear One Share One’ model.
“For every product purchased, we donate another to a homeless person. I love the purpose of the brand and as a designer it challenges me to think beyond fashion trends and consider how clothing can connect us all and bring those outside in. the society.
“I really enjoy the job, I can be creative every day, work with a talented team and network with people all over the world.”

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Posted: 09:08 on Mar 5, 2022

Joseph E. Golightly