La Marzocco unveils the Officine Fratelli BambiDaily Coffee News custom design studio by Roast Magazine
The Italian espresso machine giant La Marzocco launched the Officine Fratelli Bambi (OFB), a custom machine design studio within the coffee academy and the company’s innovation hub (the Accademia del CaffÃ¨ Espresso) outside Florence.
Referencing the original name of the company in 1927, Officine Fratelli Bambi was created to enable the brand to show creativity and technology for limited edition and personalized espresso machines.
The brand is currently deploying two categories of OFB machines, one called âCatalogâ and the other called âCustomâ.
Machines in the catalog feature completed designs, with expedited ordering and delivery at fixed prices. These machines are based on the basic features and technology of existing La Marzocco models, while benefiting from a creative aesthetic treatment under the direction of La Marzocco designer Stefano Della Pietra.
âIt’s our way of simplifying the design process,â Scott Guglielmino, Global Product Manager for La Marzocco, told Daily Coffee News. âWe have a production capacity, but we don’t want to talk about a limited edition or a fixed number of machines. Instead, machines will come and go as we find designs that we like. “
CAD files of all new machines in the catalog will be saved for reproduction and maintenance purposes, while the inner workings under the hood can be repaired with existing LM parts as standard.
The first machine in the catalog to come out is the Comet PB, which is aesthetically inspired by the La Marzocco Comet machine from the 1950s and built on the technology and features of a 3-group Linea PB. Guglielmino said the list price for the Comet PB would be around US $ 40,000.
The range of OFB catalogs should reach around five or six models available at any one time. Next could come a jazzed up GS3, a kooky KB90, or another result of Della Pietra’s flights, according to Guglielmino.
The machines in the Custom category, on the other hand, can take any shape, only constrained by the limits of imagination and finances.
âWe invite customers to spend time with [Della Pietra] and create the machine of their dreams, âsaid Guglielmino. âIn reality, the only limits are the budget and what is technologically possible for us to produce. “
As the popularity of customizing aftermarket espresso machine design has grown in recent years, La Marzocco might find a welcome commercial audience for unique machines that could serve as centerpieces atop a coffee bar.
âIt’s probably one of the coolest things we’ve done, ever,â Guglielmino said of the OFB effort. âFrom the start of the business throughout time, we have been making machines by hand, but a lot of that work has been devoted to prototypes and R&D, things that customers haven’t seen. . While we still hand-assemble all the machines here, having something that has this extraordinary level of craftsmanship is something that has basically gone into our internal prototypes. We decided it was time to take this to the next level and bring it to customers around the world. “
Howard Bryman is the associate editor of Daily Coffee News by Roast Magazine. He is based in Portland, Oregon.