Kelly Rowland on her fashion design debut and new music, ‘Black Magic’ – WWD

“I look at some of these looks like, ‘Oh my god do they really like this?’” Said Kelly Rowland. “I was just saying to someone, the jeans very low, low, low waist, ‘What was I thinking?'”

She is referring to her comeback outfits captured in the late 90s and early 2000s from her time in Destiny’s Child with Beyoncé and Michelle Williams – one of the best-selling girl groups in the history of the music. The photos are kept alive on Instagram, where they are often featured in nostalgic posts.

“It’s your twenties, part of your expression,” she continued. “You know what I mean? It makes perfect sense. But wow, what a time.

Rowland took inspiration from this period of her life and the fashion of the time to design her first fashion collection, a clothing and footwear line in partnership with JustFab. The online fashion retailer, owned by TechStyle Fashion Group (whose portfolio includes Savage x Fenty, ShoeDazzle and Fabletics), offers a membership program that offers its 2.1 million VIP members discounted prices. While Rowland has previously collaborated with the Los Angeles-based company as the face of JustFab, this marks his debut in design.

“It’s a whole new chapter for me which makes it really exciting,” she said.

Rowland’s collection – tube tops, bodycon dresses with slits, blazers, heeled sandals, sneakers and boots in earth and pastel tones – is available on from today and at a price (for members ) between $ 35 and $ 50 for clothing and $ 40 to $ 60 for shoes.

A first look at Kelly Rowland’s collection for JustFab.
Courtesy of JustFab

’90s fashion as a whole was a benchmark when working with the design team, she added, especially during the modeling days when Naomi Campbell and Christy Turlington dominated the catwalks.

“This era in particular was so classic, so fun and fair, you know, full of flair,” she said.

Rowland launched her solo career as a singer-songwriter in 2002, performed on television and in movies, appeared on competitive shows as host of Bravo’s “The Fashion Show“, judge of the British musical franchise “The X Factor” and the Australian dance show. “Everyone is dancing now.” These days, right after releasing her latest EP “K” and her single “Black Magic”, Rowland has come home amid the pandemic taking care of her young son and newborn baby. .

“I’m still getting used to it,” she said of the balance between motherhood and her career. “This is the best answer I can give you. I’m still getting used to it, I’m still learning to balance myself. I’m still learning to juggle and figure things out as I go, like all great women.

Of her new music, she said, “This is my best job to date. I’ll say it for sure. The music is alive and feels good. And I’m excited to just share a new part of myself and a new part of my story with my fans.

The music video for “Black Magic”, which references Black Lives Matter, was released on February 12 during Black History Month.

“I feel like black history should last all year,” she said. “There have been so many different heroes that have been seen and celebrated, but there are some that haven’t, so if anything, I like to make sure that if I’m the one who learns about a new hero or teach my son a new hero, I’m always excited about this history month. It hasn’t changed since I was a kid. Introducing my son to this is really exciting for me , because he gets to know all his black heroes. “

Joseph E. Golightly