Jerry Seinfeld is a model for Kith. internet has thoughts

Written by Oscar Holland, CNN

Featuring the good, the bad and the ugly, ‘Look of the week’ is a regular series dedicated to unboxing the most talked about outfit in the last seven days.

Jerry Seinfeld is known for many things, but being a style icon was never one of them. Unless, of course, you’re counting on “The Puffy Shirt” from the “Seinfeld” episode of the same name — a garment so iconic it now lives permanently in the Smithsonian’s National Museum of American History.

So many were surprised that New York streetwear brand Kith chose the 68-year-old as the face of their new collection.

On Tuesday, the label unveiled a series of campaign images that immediately ignited the internet. Taken by famed photographer Mark Seliger, the images show Seinfeld perched on heirloom furniture, leaning on piles of dusty books and sitting at a desk with a typewriter.

The comedian is seen wearing — somewhat effortlessly, it must be said — an array of Kith’s new hoodies, sweatpants, varsity jackets and floral prints. Part of a fall 2022 collection rich in neutral tones and cashmere fabrics, the items modeled by Seinfeld are part of a capsule developed alongside the clothing brand Russell Athletic and the City University of New York (namely Brooklyn College and Queens College, the latter from which he graduated just 46 years ago).

The look is a twist on back-to-school fashion, with Seinfeld being a City University of New York alumnus himself. Credit: Marc Seliger

Completing the looks with high-top sneakers and baseball caps with varying curvature brims, Seinfeld invited comparisons ranging from a “Founder of the Web3 startup” at “hip hop mixtape DJ” on social networks. “The Jerry Seinfeld collection for Kith looks like everyone who tried to sell me drugs in high school,” tweeted journalist Connor D. Wolf.
Others were nicer, though. “Jerry Seinfeld looks stunning in all these outfits” wrote a Twitter user. “I don’t know why everyone is laughing at him.”

And soon the discussion wasn’t just about whether he looked cool, but whether the 60-year-old comedian also looked…sexy.

The Fall 2022 collection was designed in part by Russell Athletic and includes Letterman jerseys and jackets emblazoned with City University of New York colleges.

The Fall 2022 collection was designed in part by Russell Athletic and includes Letterman jerseys and jackets emblazoned with City University of New York colleges. Credit: Marc Seliger

“Does Jerry Seinfeld Look Hot in Kith?” asked The Cut. The Daily Beast was more assertive, captioning its final take, “I regret to inform you that Jerry Seinfeld is sexy.”
Kith founder Ronnie Fieg, who launched the label in 2011, meanwhile described Seinfeld as “one of my heroes”.

“There are a handful of people I’ve dreamed of working with since a young age,” Fieg wrote on Instagram alongside a photo of the couple on set. “At the top of that list was Jerry.”

Seinfeld isn’t the only 60-year-old star to appear in a Kith campaign in recent years. The brand’s Spring 2022 collection was modeled by none other than Steve Buscemi, who was photographed wearing the collection amid colorful flowerbeds.
It looks like Hollywood baby boomers are having a fashion moment with Jeff Goldblum and Kyle MacLachlan making surprise cameos at a Prada fashion show earlier this year.

Joseph E. Golightly