Industrial Craft Design Studio opens an enchanting store in San Francisco – COOL HUNTING®
Driven by objects with meaning and their connection to people, multidisciplinary design studio Industrial Craft opened its first-ever storefront in San Francisco today. More than 100 brands are represented, from traditional designers to emerging talents, and each item – whether it’s Jasper Morrison’s wall clock or UAU Project’s 3D printed vases and Los Senderos del Rio tableware Bec) emphasizes tactile and sensory experience. Additionally, Industrial Craft has placed part of their workshop in this multi-story setup in the Mission district so visitors can observe their creative process.
“As an industrial designer, I think about how people will interact with the physical world around them,” Max Burton, founder of Industrial Craft, told COOL HUNTING. “It could be on the latest IoT product like a smartwatch or something less complex but equally important like a teapot.” This translates directly into Industrial Craft’s vision for the store: “I like to make people’s interactions with the physical designed world joyful and rewarding. With so many of our daily experiences in the digital medium, I wanted to create space for tactile engagement with the world. »
Having the workshop on site contributes to both the sight and the feel – it imbues the space with thoughtful excitement. “To make great products, you need a space that facilitates physical creation,” says Burton. “Every day my creative team comes together to be creative. We start with sketches on paper, then move to the studio to create physical models to test proportions and feel in the hands. The studio was designed to facilitate the creation of physical objects and spaces.
“I was excited about the idea of merging a design boutique with a design studio,” he continues. On the ground floor, visitors enter the Industrial Craft store. There, a “workshop serves as a bridge between the workshop and the store”, he explains further, where “customers can see my creative team making models and prototypes. I want to break down the barriers between designer, maker and client. The rest of Industrial Craft’s studio is on the second floor, where the creative team designs “products for corporate clients and products for the store.”
“I think today people are interested in how an object is born,” says Burton. “Who had the idea and how did it come about? What are the materials and manufacturing processes? Everything that happens before a product reaches the store. We intentionally expose our creative process and encourage a conversation between designers and the public. I think people will be drawn to the creative process, not just the final product. That’s a really nice touch, but so is the carefully stocked inventory, from exclusive American designers and products like glassware by Baku Takahishi or the 1959 Static Clock by Richard Sapper de Lorenz.
Images courtesy of Alanna Hale