How a Mumbai-based Calligraphy and Design Studio Goes Global

Ink n Bliss, a calligraphy and design studio, is a one-of-a-kind business started by Pooja Bhagwat in 2017.

During his conversation with Bombay Live, she explained how this idea came about: “From my childhood I was very particular about handwriting and had a keen interest in the arts. After I finished my studies, I started working with advertising agencies. However, I didn’t enjoy it so much and so I was propelled into calligraphy again. Holding a calligraphy pen after nearly eight years was alluring and liberating. I also received a few live calligraphy orders and events that inspired me to convert my passion into a profession. This is where Ink n Bliss’ journey began ”.

In this Mumbai-based design studio, one can find personalized calligraphy services for luxury brands, businesses, weddings and events. This involves writing letters, invitations, certificates, place cards, gift tags, wedding envelopes, wedding monograms, personalized signage, and engraving services.

On top of that, they also offer onsite events for business launches, weddings, calligraphy classes. Bhagwat added, “So far I have taught over 200 students through India and internationally.

Four years after starting the business, they have managed to gain a clientele of luxury brands such as Christian Dior, Jo Malone London, Massiomo Dutti, Muji, among others. Bhagwat said, “I went to an onsite calligraphy event for Massimo Dutti. From there my work touched more people and I had the opportunity to regularly write cards for Jo Malone London, special invitations for Christian Dior.

Additionally, with a range of gift brands already in the market, Bhagwat has managed to stand out by using personalization. She says, “We have tried our hands on many different surfaces like leaf, metal, leather, stone, agates, among others. Thus, the variety of work sets us apart.

Moreover, with the advent of the coronavirus pandemic, business operations have been affected. As a start-up, they have used various strategies to stay afloat during these times. Bhagwat explained, “Our biggest area of ​​work, marriages are drastically reduced to just 50 or 20 people out of the previous thousand numbers. However, we have realized that people always want the best thing for their 20 loved ones. I also taught calligraphy online which opened up a wide range for me. Before, I was limited to giving workshops in Mumbai and Pune, but the virtual world has allowed me to have students from all over the world ”. Now, with the ease of restrictions, the business has had some positive ramifications since shipping went transparent.

When asked if she could make comparisons with celebrating Diwali before and after the pandemic, Bhagwat explained, “Unfortunately, last year has been difficult, but this year there are different commands to write Diwali cards, notes or personalize glassware. I even went out to do some calligraphy and engraving on site as part of the Diwali celebration. Overall it was a pretty busy Diwali this year by compared to the previous one.

Finally, as an entrepreneur herself, she shared some tips for those looking to break into the field. Bhagwat mentions, “I have seen the calligraphy community grow exponentially during the lockdown. A simple tip for beginners is to practice daily and hone your skills consistently. The quality of your work is always more important than the numbers on social media. Calligraphy takes time and spending so much time on this beautiful art is important.

Joseph E. Golightly