Hamburg-based design studio Liebermann Kiepe Reddemann on how to innovate your web design

A lot has happened for Hamburg-based design studio Liebermann Kiepe Reddemann since we last spoke. “During the pandemic, many of our clients were confronted with the need for complete digitalization,” explains David Liebermann, co-founder of the studio. “Exhibitions could not be visited, art fairs did not take place, galleries closed, festivals only took place online and retail stores remained empty.” As such, the studio’s web design portfolio has blossomed, pushing web design innovation to new and exciting results. “This extreme situation has necessitated finding new concepts and applications to transfer artistic positions, spatial experiences or exhibition situations to the web in a holistic and immersive way”, adds David.

How, then, does Libermann Kiepe Reddemann maintain such a force of variety in the design of its websites? Each breathes with a life of its own, yet still holds a quality that is characteristic of the design studio‘s aesthetic. “In order to design an individual experience, it’s important to communicate ideas through form, and a website is an extension of content, not just a placeholder,” says David. “Such a concept of interaction design, animation and aesthetics most likely results in a memorable, conscious and reasonable interaction.” Rather than focusing on a “signature” visual style, the design studio instead opts to “find interactive concepts and user experiences that best represent the content”, in hopes of bringing its client’s work to a new high level. To find inspiration for such work, the team often relies on their teaching. “By interacting with our students, we get to know different points of view, approaches and ways of thinking,” explains David. An easy way to find the studio’s litany of website inspirations is to also locate their blog, “where we post websites that interest us,” says David.

Joseph E. Golightly