Glamhive and Mary Kay Global Design Studio Announce TikTok’s First-Ever Style-Based Global Reality Show—Step & Repeat—Features the Wardrobe, Makeup and Hairstyling Talents of TikTok Users Worldwide

Step & Repeat features star talent, including celebrity stylist and costume designer Johnny Wujek as host, as well as world-renowned fashion designer Nicole Chavez, celebrity hairstylist Andrew Fitzsimons and CEO and Founder of Fashion Bomb Daily, Claire Sulmers.

Seattle and Los Angeles–(Antara/Business Wire)- Today, Glamhive and Mary Kay Global Design Studio announce Step & Repeat, the first-ever style show launched on TikTok. Step & Repeat is a five-week style contest and mentorship program where wardrobe stylists, makeup artists and hairstylists from around the world compete in the fast-paced environment of TikTok to ensure the success of their business. The international competition is open to everyone and will go live on June 22 on TikTok.

TikTok’s community has grown at an incredible rate since the pandemic began, and unique new talent is being discovered on the platform daily. The most ambitious turn their popularity into business opportunities, turning entertainment into entrepreneurship, a mindset supported and praised by both Glamhive and Mary Kay, especially now, as the world opens up to a “new normal”. and that many are embarking on new careers.

Both companies believe the time is right to rally around talent – ​​from established stars to yet-to-be-discovered stars – to help them develop their personal brands, one of the keys to the style industry and entrepreneurial success. So they announce Step & Repeat, the first-ever global style contest on TikTok, providing structure, recognition, and rewards to winners every week.

Glamhive and Mary Kay Global Design Studio have partnered to create Step & Repeat as a global stage open to anyone who wants to explode onto the international stage and be recognized for their incredible wardrobe, makeup and hair talents. .

Each week, Step & Repeat host Johnny Wujek (celebrity clients include: Katy Perry and Mariah Carey) will announce a themed challenge, and TikTok users will create their best wardrobe, makeup, or hairstyle for that theme. The videos will incorporate the show’s custom sound, “Step & Repeat”, the hashtag #stepandrepeat and the hashtag associated with each challenge, allowing all entries to be discovered by the show’s judges.

The show’s celebrity judges, Nicole Chavez (celebrity clients include: Scarlett Johansson, Kristen Bell and Catherine Zeta-Jones), Claire Sulmers (CEO and founder of media and e-commerce company, Fashion Bomb Daily) and Andrew Fitzsimons (celebrity clients include: The Kardashians) will duo showcase the best looks from around the world and vote for the winners in each category. Additionally, the show will incorporate special guests doing surprise duets; TikTokers can pair up to combine looks and cheer on their favorite participants.

At the end of each challenge, host Johnny Wujek will announce the winner in each category: wardrobe, makeup, and hair. Each winner will receive a cash prize and a one-hour mentorship session with one of nineteen industry leaders who will provide mentorship.

At the end of the five weeks, Step & Repeat will announce an overall winner for each category, crowning the best in wardrobe, makeup and hair based on entries from around the world.

Stephanie Sprangers, CEO and Founder of Glamhive (Step & Repeat co-creator)

“Our goal is inclusivity + opportunity. Anyone can join. Anyone can win. And winners get the chance to have a conversation that could really change their lives – that’s what excites us the most everybody.”

Sprangers is the founder and CEO of Glamhive, the online personal styling service that provides expert personal stylists and makeup artists to everyone – recruited directly from Hollywood and Instagram. Under Sprangers’ leadership, Glamhive has developed proprietary software that allows stylists to walk clients through a 100% online styling experience, meaning people can work with stylists anywhere in the world.

Johnny Wujek, Celebrity Stylist and Costume Designer (Step & Repeat Host)

“Step and Repeat is going to be such a celebration of creativity and innovation. I can’t wait to witness all the global glamor the world has to offer.”

Legendary HBO Max costume designer and stylist Wujek excels in styling every stripe. From mass glam (Kim Kardashian) to edgy-cool (Kate Mara) to outrageously pop (Katy Perry), his styles are iconic as he has become one of the most in-demand stylists in the world.

Nicole Chavez, Celebrity Stylist (Step & Repeat judge)

“I’m thrilled to encourage and support creatives like me as we all learn to navigate the post-pandemic world where real life has blended with digital to advance our careers.”

Chavez is one of the most requested stylists today. Her clientele includes A-list stars Kristen Bell, Rachel Bilson, Jessica Simpson, Scarlett Johansson, Catherine Zeta-Jones and many more. His work has been featured in numerous publications, including O, In the styleand Harper’s Bazaar.

Andrew Fitzsimons, celebrity hairstylist (Step & Repeat judge)

“I’ve worked all over the world, starting in Dublin and then living in Paris and New York. As someone who left school at 13 and has always been into the arts, I’ll really look for someone with a great personality Someone who is outgoing is a big part of selling your talent because you have to break the ice with your personality.

Fitzsimons is an internationally renowned celebrity hairstylist. Her client list includes Khloe Kardashian, Kylie Jenner, Shay Mitchell, Ashley Graham, Joan Smalls, and more. His work has been featured in vogue, Harper’s Bazaar, SHEand dozens of others.

Claire Sulmers, CEO and Founder of Fashion Bomb Daily (Step & Repeat judge)

“I’m so excited to be a part of this groundbreaking competition and to continue to be a champion for diversity and inclusion in fashion!”

Sulmers is CEO and founder of FashionBombDaily.com, a media and e-commerce company. His pioneering work ushered in a new wave of digital journalism that nurtured and nurtured an underserved community of African American and Latino style enthusiasts eager to learn more about a brand of culture. Beyond developing and directing content for Fashion Bomb Daily and its affiliate sites, Sulmers has written numerous style articles for other platforms, including Vogue Italy, VogueParisand PETROL Magazine.

LIARS:

Mentors include celebrity stylists and makeup artists who work with the biggest names in Hollywood and beyond, including Angelina Jolie, Serena Williams, Carolyn Murphy, Naomi Watts, Kristen Bell, Khloe Kardashian, Kristen Stewart, Matthew McConaughey, and more. . Some of the other biggest names in costume design, media and venture capital serving as mentors are:

CELEBRITY STYLISTS

Meg Chapman and Jordan LaValle, closet files

Kesha McCleod, Visual Architect/Stylist/Writer

Janelle Miller, celebrity stylist

Tara Swennen, celebrity stylist

Sonia Young, Celebrity Stylist

Jennifer Rade, Celebrity Stylist

CELEBRITY MAKEUP ARTISTS

Quinn Murphy, Celebrity Makeup Artist

Mary Wiles, celebrity makeup artist

CELEBRITY HAIRDRESSERS

Laura Rugetti, celebrity hairstylist and owner of beauty can

Larry Sims, celebrity hairstylist

Quentin Thrash, celebrity barber and menswear designer

Sheridan Ward, celebrity hairstylist

COSTUME DESIGN

Mandi Line, costume designer

MEDIA

Pandora Amoratis, American Style Director, Daily mail

Alexis Bennett, Business Writer, vogue magazine

Kelsey Stiegman, Style Editor, Seventeen

Brian Underwood, Beauty Director, Oprah Daily

INVESTORS ENTREPRENEURS

Carrie Colbert, General Partner, Curate Capital

About Glamhive

Glamhive was founded by entrepreneur Stephanie Sprangers in 2017 with a vision to democratize personal style and the premise that the confidence that comes with glamor shouldn’t be reserved for the rich and famous. The online style experience gives anyone with a Wi-Fi connection access to stylists who will provide them with the support they need to be the best version of themselves. The Glamhive platform is a seamless, end-to-end platform for stylists to help them grow their network and business, 100% virtually.

About Mary Kay

One of the first to break the glass ceiling, Mary Kay Ash founded her beauty company more than 58 years ago with three goals: to develop rewarding opportunities for women, to deliver irresistible products and to make the world a better place. That dream has turned into a multi-billion dollar business with millions of independent sales force members in nearly 40 countries. Mary Kay is committed to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics and fragrances, and to partnering with organizations around the world to have a positive social impact. The Mary Kay Global Design Studio is the in-house creative agency that serves as a creative incubator for Mary Kay branding collaborations and campaigns with fashion, designers and influencers to transform product design and packaging and digital innovation for consumers. Learn more at MaryKay.com.

contacts

Stephanie Sprangers, Founder + CEO, Glamhive

+1.206.851.0446

Source: Mary Kay

Joseph E. Golightly