SEATTLE & LOS ANGELES – (COMMERCIAL THREAD) – Today Glamhive and Mary Kay Global Design Studio announce Step & Repeat, the very first style show to launch on TikTok. Step & Repeat is a five-week style contest and mentorship program where wardrobe stylists, makeup artists and hairstylists from all over the world compete in the fast-paced environment of TikTok to ensure the success of their business. The international competition is open to everyone and will go live on June 22 on TikTok.
The TikTok community has grown at an incredible rate since the start of the pandemic, and unique new talents are being discovered on the platform daily. The more ambitious are turning their popularity into business opportunities, turning entertainment into entrepreneurship, a mindset supported and praised by both Glamhive and Mary Kay, especially now as the world opens up to a “new normal” with many of them embarking on new careers.
Both companies believe now is the time to rally talent – from established stars to uncovered stars – to help them develop their personal brands, one of the keys to the style industry and entrepreneurial success. So, they are announcing Step & Repeat, the very first global style contest on TikTok, offering structure, recognition and rewards to the winners every week.
Glamhive and the Mary Kay Global Design Studio have teamed up to create Step & Repeat as a global stage open to anyone who wants to explode onto the international stage and be recognized for their incredible wardrobe, makeup and fashion talents. hairdressing.
Each week, Step & Repeat host Johnny Wujek (Celebrity Clients: Katy Perry and Mariah Carey) will announce a themed challenge, and TikTok users will create their best wardrobe, makeup, or hairstyle look for that theme. Videos will incorporate the show’s personalized sound, “Step & Repeat”, the hashtag #stepandrepeat and the hashtag associated with each challenge, allowing all entries to be discovered by the show’s judges.
Celebrity TV show judges Nicole Chavez (famous clients include: Scarlett Johansson, Kristen Bell and Catherine Zeta-Jones), Claire Sulmers (CEO and founder of the media and e-commerce company, Fashion Bomb Daily) and Andrew Fitzsimons (celebrity clients include: The Kardashians) will duo the best looks from around the world and vote for the winners in each category. In addition, the show will include special guests doing surprise duets; TikTokers can pair up to combine looks and cheer on their favorite participants.
At the end of each challenge, host Johnny Wujek will announce the winner in each category: wardrobe, makeup and hairstyle. Each winner will receive a cash prize and an hour-long mentoring session with one of nineteen industry leaders who come together to provide mentorship.
At the end of the five weeks, Step & Repeat will announce an overall winner for each category, crowning them with the best in wardrobe, makeup and hairstyle based on entries from around the world.
Stephanie Sprangers, CEO and founder of Glamhive (co-creator Step & Repeat)
“Our goal is inclusiveness + opportunity. Anyone can join. Anyone can win. And the winners get the chance to have a conversation that could truly change their lives – that’s what turns them on the most. everybody.”
Sprangers is the Founder and CEO of Glamhive, the online personal styling service that makes expert personal stylists and makeup artists available to everyone – recruited directly from Hollywood and Instagram. Under Sprangers leadership, Glamhive has developed proprietary software that enables stylists to deliver a 100% online styling experience to clients, which means people can work with stylists anywhere in the world.
Johnny Wujek, Celebrity Stylist and Costume Designer (Host Step & Repeat)
“Step and Repeat is going to be such a celebration of creativity and innovation. I can’t wait to witness all of the global glamor the world has to offer.”
Legendary HBO costume designer and stylist Max Wujek excels in style for every stripe. From mass glam (Kim Kardashian) to avant-garde (Kate Mara) to outrageous pop (Katy Perry), his styles are iconic as he has become one of the most in-demand stylists in the world.
Nicole Chavez, Celebrity Stylist (Step & Repeat Judge)
“I am delighted to encourage and support creatives like myself as we all learn to navigate the post-pandemic world where real life has mixed with digital to advance our careers.”
Chavez is one of the most in-demand stylists today. Her clientele includes A-List stars Kristen Bell, Rachel Bilson, Jessica Simpson, Scarlett Johansson, Catherine Zeta-Jones and many more. His work has been featured in numerous publications including W, in style, and Harper’s Bazaar.
Andrew Fitzsimons, Celebrity Hairstylist (Step & Repeat Judge)
“I have worked all over the world, first in Dublin, then living in Paris and New York. Having left school at 13 and having always been in the arts, I will really be looking for someone with a a great personality. Someone who is outgoing is a big part of selling your talent because you have to break the ice with your personality. ”
Fitzsimons is an internationally renowned celebrity hairstylist. Her client list included Khloe Kardashian, Kylie Jenner, Shay Mitchell, Ashley Graham, Joan Smalls, and more. His work has been featured in Vogue, Harper’s Bazaar, SHE, and dozens of others.
Claire Sulmers, CEO and Founder of Fashion Bomb Daily (Step & Repeat judge)
“I am so excited to be a part of this revolutionary competition and to continue to be a champion of diversity and inclusion in fashion! ”
Sulmers is the CEO and Founder of FashionBombDaily.com, a media and e-commerce company. His pioneering work ushered in a new wave of digital journalism that has nurtured and nurtured an underserved community of African American and Latino style lovers eager to learn more about a brand of culture. Beyond developing and directing content for Fashion Bomb Daily and its affiliate sites, Sulmers has written extensive style writing for other platforms including Vogue Italy, Vogue Paris, and ESSENCE Magazine.
Mentors include famous stylists and makeup artists who work with the biggest names in Hollywood and beyond, including Angelina Jolie, Serena Williams, Carolyn Murphy, Naomi Watts, Kristen Bell, Khloe Kardashian, Kristen Stewart, Matthew McConaughey, and Moreover. Some of the other biggest names in costume design, media and venture capital serving as mentors are:
Meg Chapman & Jordan LaValle, Closet files
Kesha McCleod, visual architect / stylist / author
Janelle Miller, celebrity stylist
Celebrity stylist Tara Swennen
Sonia Young, celebrity stylist
Jennifer Rade, celebrity stylist
Celebrity makeup artist Quinn Murphy
Mary Wiles, celebrity makeup artist
Laura Rugetti, celebrity hairstylist and owner of Beauty can
Larry Sims, celebrity hairstylist
Quentin Thrash, famous hairdresser and designer of men’s clothing
Celebrity Hair Artist Sheridan Ward
Mandi Line, costume designer
Pandora Amoratis, American Style Director, Daily mail
Alexis Bennett, Business Writer, Vogue magazine
Kelsey Stiegman, Senior Style Editor, Seventeen
Brian Underwood, Beauty Director, Oprah Daily
Carrie Colbert, General Partner, Curate Capital
For more information visit https://www.glamhive.com/tiktok.
Glamhive was founded by entrepreneur Stephanie Sprangers in 2017 with the vision to democratize personal style and the premise that the confidence that comes with glamor shouldn’t be exclusive to the rich and famous. The online styling experience gives anyone with a Wi-Fi access to stylists who will provide them with the support they need to be the best version of themselves. The Glamhive Platform is a seamless end-to-end platform for stylists to help them grow their network and business, 100% virtually.
About Mary Kay
One of the original glass ceiling breakers, Mary Kay Ash founded her beauty business over 58 years ago with three goals: to develop rewarding opportunities for women, to deliver compelling products, and to make the world a better place. That dream has grown into a multi-billion dollar business with millions of independent sales force members in nearly 40 countries. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skin care, color cosmetics and fragrances, and partnering with organizations around the world to make a positive social impact. The Mary Kay Global Design Studio is the in-house design agency serving as a creative incubator for Mary Kay’s fashion, designer and influencer collaborations and branding campaigns to transform product and packaging design. and digital innovation for consumers. Learn more about MaryKay.com.