Eyewear Design Studio stands for sustainability and appoints fashion industry veteran Jo-Black as CEO

HONG KONG, July 20, 2021 / PRNewswire / – Bbase design group is pleased to announce that Jo-Black was appointed general manager of the international eyewear design and production house.

Founded in 2000 by Jo-Black and Daniel Vaughan, bbase has its seat at Hong Kong with teams in new York, Barcelona and China. Since 2017, bbase has been at the forefront of sustainability in eyewear, developing and championing solutions using certified environmentally friendly materials and providing increased transparency throughout the supply chain.

As Jo-Black takes over as CEO, she will take over the direct management of the company’s operations, lead the short and long term strategy and continue to drive the creative vision, growth and innovation around sustainability in the company.

“I am honored to lead such a remarkable and diverse global team,” Jo-Black said in a statement. “bbase is recognized as the market leader in design and innovation with exceptional standards through our creativity, people and passion. I look forward to bring innovation to the new economy eyewear industry, strengthen our strategic alliances and step up our initiatives for sustainable growth. ”

Daniel Vaughan will move from CEO to President.

Vaughan remarks: “Jo-Black and I have been in partnership since the inception of bbase, I am deeply confident in his creative vision and industry expertise to lead us into our third decade of business as we further develop sustainable solutions that we are. all passionate about bringing life. I believe it will be a successful and exciting time to come. “

Jo-Black’s his career spans 25 years in the fashion industry, working alongside luxury and fast fashion brands and developing bespoke eyewear collaborations.

During her tenure as Creative Director at bbase, the company launched its Innovation studio incubbase which started with a sustainable eyewear design pilot program in partnership with Hong Kong Polytechnic University. This initiative reflects by bbase passion and continuous efforts to organize and educate, to champion the design and development of responsible materials for the eyewear industry.

Jo-Black said, “Investing in creativity and innovation are the cornerstones of a future-proof business. The fashion and eyewear industry must transition and transform, working in collaboration with sustainable business models, integrated in providing progressive solutions to environmental and social issues. “

Company leadership transitions come with updates to brand identity, reflecting by bbase commitment to their mission of a circular eyewear industry.

About the bbase design group

For over 20 years, bbase Design Group has been a global leader in the eyewear industry, designing, manufacturing and distributing bespoke trendy eyewear to key retailers and fashion brands in over 65 countries.

bbase Design Group is made up of diverse teams who are experts in product development, design, brand development, merchandising, manufacturing and logistics and passionate about innovation, improvement and the conduct of sustainable practices in the design industry. eyewear.

IG: @ bbase.design
LI: https://hk.linkedin.com/company/bbasedesigngroup

SOURCE bbase design group

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