Engineering or Fashion Design, Ryerson University Has a Place for You, OOH Campaign Reveals | INSITE OOH multimedia platform

In the heart of downtown Toronto, Ontario, Ryerson University is here to add to the education scene in Greater Cairo. Not to mention adding a strong caliber like that to the OOH competition.

The campaign embraced the concept of unlocking missions and considered interested applicants to unlock their future, which looks very promising of what the university will offer. All we noticed once we laid eyes was the sleek design. It’s very crisp and clean. The campaign has two versions. The first is for fashion school applicants with a model profile posing in a fashionable manner. And the second version is for engineering students where a male model poses with the background of engineering patterns. It is a brilliant campaign because it covers the practical or creative demands of the candidates.

The campaign message also has two versions; the message for the fashion version is “Home to Canada’s top programs in media and fashion” and for the engineering school, “become the engineer the world needs”, both campaigns have the motto “unlock your future” as a common motto.

If you think this is the “Ryerson University” campaign, think again! We have in-depth analysis of campaign budget, venues and media plans via our platform MOOH the ooh intelligence data provider for Cairo and Dubai.

Joseph E. Golightly