Dolce and Gabanna controversy in 2022

Italian designers Domenico Dolce and Stefano Gabbana created Dolce & Gabbana in 1985 in Legnano.

They met at a Milan club in 1982 and collaborated on a collection for Giorgio Correggiari’s fashion house. They founded the design consultancy “Dolce & Gabbana” in 1983. Their first women’s collection was presented in Milan in 1985 and their store opened a year later.

Dolce & Gabbana launched its Il Gattopardo/The Leopard line for the SS 1988 women’s fashion show in 1987, and they began designing lingerie and swimwear in 1989. Dolce & Gabbana began exporting its products to the Japan and other countries, including the United States, where they opened their first store in 1990. They introduced their first fragrance, Dolce & Gabbana, in 1990, the same year they unveiled their men’s collection for 1991-1992. For their perfume Dolce & Gabbana Parfum, they received the Woolmark Prize in 1991[9] and Perfume Academy’s “Most Feminine Flavor of the Year” in 1993. The company’s revenues had reached over US$500 million by the end of the 1990s, and had reached US$633 million in 2003. They had a turnover of 600 million euros in 2005. .

D&G is still trying to win back China three years after the trade scandal.

D&G appears to be a non-grata label on Chinese social media more than three years after the high-end fashion house was embroiled in a racial feud over a series of controversial ads – and allegedly lewd private messages sent by co-founder Stefano Gabbana’s Instagram account in retaliation –
Hong Kong pop artist Karen Mok was chastised on social media over the weekend for wearing a D&G cape in the music video for her new single ‘A Woman for All Seasons’. On Chinese microblogging site Weibo, a hashtag describing the incident was viewed 490 million times on Thursday.

Users berated Mok for disrespecting China, with one describing her as a “two-faced person who comes to the mainland to get money”. While some have backed the singer, her studio, Mok-a-Bye-Baby-Workshop, released a statement on Monday saying it “verifies all partner brands” but had “failed to conduct a thorough investigation.” on this occasion.
The message read: “We regret and hope to be forgiven by the people.” Official studio channels have since taken down the music video. “I truly apologize for acting so recklessly this time. I have no justification. My staff and I are unquestionably at fault in this situation,” Mok later told reporters.

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Dolce & Gabbana’s commercial campaign “nearly killed my career”, according to a Chinese model.

The backlash only contributed to D&G’s troubles in mainland China, where the brand’s reputation was tarnished by a series of controversial commercials released in 2018. The ads depicted a Chinese model struggling to eat pizza , cannoli and pasta with chopsticks before a Shanghai fashion. To display.

The videos featured a condescending Mandarin voiceover advising her on how to eat the Italian dishes, set to stereotypical Chinese music. D&G apologized and acknowledged that the videos were “unauthorized” posts at the time. However, many social media users called the ads racist and disrespectful of Chinese culture.

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The ambassadors turned away

The 2018 incident had an immediate impact. According to a report by research firm Gartner, social media users recorded themselves destroying D&G products, and brand mentions on Weibo increased by 2,512%. A few days later, the brand’s fashion show in Shanghai was canceled and its merchandise was removed from Chinese e-commerce sites. D&G has been in the dark on Weibo for more than three months, according to Gartner.

dolce and gabbana controversy

Following the “racist” publicity fiasco, Dolce & Gabbana canceled its exhibition in China.
Models and celebrities in China, including Karry Wang, have all terminated their contracts with D&G, and “Crouching Tiger, Hidden Dragon” actress Zhang Ziyi has said she will never buy or wear the D&G again. Mark. After liking one of the brand’s Instagram posts, Hong Kong actress Charmaine Sheh was reprimanded online. Meanwhile, Zuo Ye, the model who starred in the infamous D&G movies in 2018, said her career was nearly ruined and that she, her family and her agency had “received loads of abuse and threats. on line”.

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Retail impact

D&G has been hit by the online uproar. According to NPR, in China in 2018, the company had 58 stores. According to industry journal Business of Fashion, after three years the website only offers 47 stores, with stores that recently closed in Beijing, Shanghai and Chengdu.
Small and, two prominent Chinese online retailers, both pulled the label from their virtual shelves shortly after the 2018 incident, and the label remains completely unavailable. According to Rein, the platforms are “petrified by these nationalistic consumers,” making it doubtful they’ll be stocking the brand anytime soon.
He added, “If I was Dolce & Gabbana, I would stop investing in China for two or three years.”

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Dolce & Gabbana

Dolce & Gabbana (spelled without spaces, unlike the company name) specializes in high-end items inspired by high-end designs and is more formal and “timeless”, catering to both long-term trends and to seasonal changes. Madonna, the American artist, revealed in February 2010 that she would create a collection of MDG sunglasses, which would be available in May of the same year. It also sells perfumes for men and women. Dolce&Gabbana’s “The One” perfume is an example of this.

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D&G was the brand’s youngest and most flamboyant diffusion line. Unlike Dolce&Gabbana, D&G sold watches as well as apparel, with Naloni and Binda Group producing the watches. Dolce & Gabbana chose to discontinue the D&G line in 2011 in order to focus on its other collections, which needed “more vigor and dynamism”.

Joseph E. Golightly