Doha Design District showcases collections from VCUarts Qatar fashion design graduates

A work of art on display in downtown Msheireb in Doha.

Doha: Doha Design District (DDD), Msheireb Downtown Doha’s new design center and Qatar’s center for design and innovation, showcases this year’s collections of Virginia Commonwealth Fashion Design students University School of the Arts in Qatar (VCUarts Qatar) in a showcase style.

The display is part of an ongoing collaboration between Doha Design District, M7 and VCUarts-Qatar, enhanced by a shared vision to foster Qatar’s design industry and creativity, and promote the new trend of display designs. showcase in Qatar and the region.

Following the cancellation of the VCU-Qatar fashion shows due to COVID-19 precautionary measures, the window displays represent a safe solution for the graduating class to present their collections and a creative change from traditional presentations based on annual fashion shows.

Graduate Collection Displays at Doha’s Msheireb City Center allow students to directly reach a wider audience and visitors to the city, giving them a great opportunity to promote their creations in an innovative style. This collaboration is part of Doha Design District’s vision and mission to provide a space for new emerging designers to showcase their creativity and support their careers.

VCU’s Fashion Design Department collaborated with DDD’s Shaikha Al Sulaiti and Naila Al Thani – two VCUarts Qatar alumni – to celebrate the designs of the Class of 2021 to the wider community in a creative showcase and more long term. Located in downtown Msheireb in Doha, the storefronts are located near the intersection of Abdullah Bin Thani and Al Khail streets in downtown Msheireb in Doha.

Al Ali Al Kuwari, Acting CEO of Msheireb Properties, said, “We are proud to partner with VCUarts Qatar to host these creative designs for their graduate students in our city Msheireb Downtown Doha.

“It is part of the mandate of the Doha Design District to support new emerging talents and provide them with an artistic space to show their creations to a wider audience and encourage them to pursue their careers in this field. We will continue our initiatives to improve the District of the position of hub of design and creativity in Qatar.

“We congratulate the students of VCUarts Qatar for their dedication, creativity and commitment. We are confident that their collections arouse people’s admiration and appreciation,” added Al Kuwari.

The designs created by the Class of 2021 are displayed across four showcases and include the collection of one of the four graduating students, while a fifth showcase offers insight into the creativity of the Class of 2022 fashion design students who will earn their graduation next year. .

Venue visitors can learn more about each collection’s theme by scanning the QR code adjacent to each display.

The Doha Design District becomes a key part of Doha’s cultural fabric and helps promote local designers. It will reinforce Msheireb Downtown Doha’s position as an arts and creativity district and serve as a cutting-edge hub for local designers to flourish.

It will also attract well-known local, regional and global designers to be part of the new district. Focused on innovation and creativity, Doha Design District aims to be a world-class destination that prioritizes the needs of creatives and attracts local and regional designers to interact with their global peers.

Joseph E. Golightly