Chinese tech giant ‘realme’ launches first-of-its-kind tech ‘Design Studio’ in India – Tech Observer
As smartphone brands’ tech war escalates, Chinese smartphone giant ‘real me‘ announced the launch of a one-of-a-kind product Realme Design Studio for in India. According to the company, the idea behind the new “studio” is to showcase cutting-edge features in sleek and stylish new smartphones with stunning designs.
Therefore, the market environment demands smartphone designs that customers find attractive, and to this end, a brand must develop designs that embody customer values based on customer preferences. With the help of a strong young local team, the realme Design Studio will support the latest design trends, set industry trends and also create products by connecting with local culture.
realme does not define its audience by age; instead, he appreciates his clients who lead forward-thinking lifestyles and aren’t afraid to take risks. realme aims to deliver a new and cutting-edge life experience with a range of realme products. realme Design Studio India is equipped with a team of freelance designers specializing in industrial and visual designs and dedicated to producing high-tech designs.
The realme Design Studio India will continue the design legacy and encourage designers who share IDEArealme’s advanced design philosophy (Inceptive, Diverse, Enhanced, and Authentic).
Indian designers were involved in the process of creating the unique racing flag design for the recent launch realme GT NEO 3T, which was conceptualized by realme Design Studio. Carrying forward the legacy, realme announced realme Design Studio’s first-ever collaboration with Lakme Fashion Week for Season 2 this year.
The partnership provides an elevated and deep insight into current fashion through top-notch fashion ideas that further demonstrate realme’s powerful influence in the design and lifestyle industries. Through this collaboration, realme aims to inspire a new wave of young designers in India, who share the same philosophy of ”Dare to jump” with the brand.
With more than 40 designers working under realme design director Paco, realme opened its first design studio in 2019 and created more than 100 designs. In India, realme Design Studio will have a team of young smart designers of over 20 specialists led by Madhav ShetCEO of realme India and Moon Wang, design director of realme India and Europe.
Prior to establishing itself in India, realme Design Studio worked with famous Japanese industrial designer Naoto Fukasawa on the Realme GT Master Edition and realme GT 2 Pro Paper Tech Design. realme has also collaborated with Hermes cooperated designer Jose Levy for realme Buds Q, demonstrating realme’s dedication to providing users with cutting-edge designs.