Carhartt WIP teams up with London design studio Toogood to chop up workwear classics
Carhartt WIP recently unveiled its first collaboration with London design studio Toogood.
Founded by sisters Erica and Faye, the collection reimagines classic workwear, including oversized jackets and shirts, in new architectural shapes and chunky silhouettes.
Inspired by the idea of an everyday uniform, the collaboration uses classic Carhartt WIP materials such as Dearborn canvas and lighter Utah canvas to create a unisex offering comprised of the brand’s signature pieces. Dressed in an off-white, black and “Hamilton Brown” color scheme, highlights include Toogood’s Photographer Jacket which has been “spliced, bonded and patchworked” with the Michigan Jacket, and the Explorer Jacket which houses elements of Caharrt WIP’s Draftsmen shirt.
Launching the collection, Erica Toogood said, “This collaboration came from a very natural place for both brands. Carhartt WIP’s history of modifying historic workwear fits effortlessly with Toogood’s nod to crafts and workwear, reinvented and sculpted with artistic freedom. Carhartt WIP gave us permission to cut, hack and reshape these archetypal utilitarian products and bring them closer to a sculptural Toogood fit. Combining our aesthetic and fit styling with Carhartt WIP’s construction skills and ability was a proud moment for us, resulting in an accessible, durable and iconic product.
You can experience the collection for yourself at Spazio Maiocchi during Salone del Mobile in Milan and shop the full range now through the Carhartt WIP and Toogood online stores as well as through selected retailers.