Cala’s new mobile app aims to streamline fashion design and production – TechCrunch

Based in New York cala announced the launch of its new Cala mobile app for fashion design and production. The company, which offers a digital fashion design interface for businesses and influencers, says the new app is designed to streamline the process of product creation and supply chain management.

Launched in 2016, Cala aims to provide fashion brands and retailers with an all-in-one platform that powers every step of the fashion design and supply chain process, while enabling collaboration, design, manufacturing and more. Cala’s partner network includes more than 60 factories in 13 countries and allows customers to connect with the manufacturers that best meet their needs.

Cala CEO and co-founder Andrew Wyatt told TechCrunch in an interview that the product creation process in the fashion industry often starts with sketches, but after that stage, everything else related to development and production is happening on mobile. The company is launching the new app with the aim of making development and production processes faster and easier. Cala’s new app allows users to view and create designs and collections and includes a tool that allows users to upload design inspiration and add contextual feedback. Teams can also communicate with each other through the app via comments, photos, and attachments. The app also includes a notification center designed to display only important information and not bombard users with numerous notifications.

“The app’s target demographic is people who work at fashion brands,” Wyatt said. “We focus on brands that work on more than $100,000 worth of products per year. That’s when we can step in and take a team of three to five people or a team of 50 people and help them run their supply chain much more efficiently.

The new application is available for download on the Apple App Store. Wyatt noted that over 80% of Cala’s mobile web users use Apple devices, which is why the company has prioritized the launch of iOS. The company plans to launch the app on Android, but said it doesn’t have an immediate timeline to share on that front at this time.


Picture credits: cala

As part of today’s announcement, Cala also revealed that it is adding 3D prototyping capabilities to its design process. The new feature will allow users to request 3D images of their designs to get a realistic view of fit and materials. Cala says this feature will serve as a quick alternative to ordering samples and will also help finalize designs.

“There’s no doubt the world is moving towards a world of 3D design and on-demand production and I think we’re well positioned to be at the forefront of that,” Wyatt said. “We also see a pretty clear future where you buy a physical product and you get a digital twin that you can use in the metaverse, so that’s another reason why we’re looking at 3D design now. current, it saves time and helps brands be more developmentally sustainable.”

When Cala was first launched, the company marked its foray into the market with its personalized on-demand 3D body scanning system. Wyatt noted that since then Cala has focused on being a senior supply chain partner for fashion brands, as she began working with smaller fashion brands and influencers over the course of for the past two years to create solutions that use technology to streamline the process of creating physical products and selling them to customers.

Cala’s most recent funding round was in July 2020, when the company raised a $3 million seed round extension co-led by Maersk Growth and Real Ventures. The company introduced its first seed in 2018 led by Real Ventures. The two rounds bring the company’s total funding to $7 million.

Joseph E. Golightly