British design studio These White Walls
British design studio These White Walls, best known for the interiors of the HIDE restaurant in Mayfair, London, have redesigned the independent boutique hotel Nordelaia, located in the UNESCO World Heritage Site of Montferrat.
With easy access from Milan, Genoa and Turin, this 12-room hotel is set amid five hectares of farmland. The hotel, built around a farm dating from the year 800.
âOur design for Nordelaia is centered on well-being and escape; the aim being to create a holistic and stimulating environment in which clients can relax, disconnect and connect – not only with each other – but also with the beautiful landscape that surrounds them â, – explains Rose Murray, Founder by These White Walls. âWe define this design as ‘rustic-luxury, where rest and reconnection with nature go hand in hand with cultivated indulgence.’
The designers carefully planned the concept of the rooms while maintaining a balance between cultural history and modern luxury. Likewise, the thinking process is also unique with some bedrooms featuring two wardrobes and two workspaces, placed symmetrically across from each other, as a reminder that we are all independent individuals linked by a common experience. . It is also a place of digital detox since there is no TV.
Even the materials and the design of the rooms have been made keeping the atmosphere of the place. Surrounded by ornamental green spaces that extend from guests’ own terraces, the ground-floor ‘Garden’ rooms feature textured materials including rustic woods, burnished natural stone metals, and wrought iron. These contrast with the ‘Legacy’ bedrooms on the second floor which feature materials such as velvet and brass. Nestled at the top of the building are the private “Attico” rooms. Much of the furniture is bespoke, created by local artisans with some key pieces and accessories from renowned Italian designers.
The design of the restaurants is also inspired by their environment: the ground floor reflects the links between earth and nature, revealed in shades of deep green and a palette reminiscent of earth and roots. In contrast, the restaurant on the first floor refers to a garden, in shades of pink and peach.
The kitchen counter is decorated with laser cut brass and detailed with the image of a dandelion blowing seeds in the wind. The designers also decided to add laser cut insects to the fixture in reference to the emergence and spread of new ideas around the world. The Nordelaia dining concept has Michelin-starred chef Andrea Ribaldone and resident chef Charles Pearce mixing local culinary traditions with experimentation.
The hotel’s swimming pool also offers a view of the Montferrat valley. In the spa facilities you can enjoy the hammam, sauna and Kneipp pool, as well as yoga and NOHrD, equipped gym areas.