Ballard Designs Set to Open Its First-Ever Design Studio in West Palm Beach, Florida
The new store concept is part of the iconic “How to Decorate” omnichannel retailer’s efforts to expand its footprint in multiple states.
ATLANTE, June 8, 2022 /PRNewswire/ — Ballard Designs, a multi-channel home decor and furniture design company, plans to open its first-ever Design Studio store in West Palm Beach, Florida in late summer 2022, as part of a longer-term planned expansion into several states.
The new Ballard store is designed as a studio concept to provide customers with eclectic furnishings and decor and a streamlined process for design individuality and customization.
Unlike a traditional Ballard store, which typically stocks a wide range of products that customers can purchase and take home immediately, the Design Studio concept will provide customers with a one-to-one experience that promotes individuality and personalization.
A team of professional design consultants on site will help customers bring their ideas to life and provide a streamlined ordering and installation process. The Design Studio team will also help local trade professionals meet their clients’ needs.
The new 2,500 square foot West Palm Beach Studio will include
- Ballard’s Most Popular Furniture Lifestyle Thumbnails
- Samples of fabrics, rugs and finishes from across the Ballard range
- Many accessories, books, pillows and plaids to buy and take away for an immediate impact on the house.
Addition to two existing locations in the state of FloridaBallard’s retail team plans to provide West palm beach buyers with a unique experience in interior design decoration.
Ballard Designs is also expanding its footprint of physical stores in key markets of United States. By early 2023, Ballard plans to open new stores in three markets: Austin, TX, Mount Pleasant, South Carolinaand a move to Jacksonville, Florida. This follows the successful launch of stores in Nashville, Tennessee.end of 2020 and in Houston early 2021.
Ballard Designs President, Karen Mooney related, “Not only do we plan to serve existing and loyal customers, but we seek to attract a whole new audience with a passion for home decor in untapped parts of the country.”
Ballard Designs offers several store formats, including large stores with a wide range of products, medium-sized stores with a selection of the company’s best products, retail outlets and now studios that focus on consulting in individual design.
To find Ballard Design furniture stores near you, visit the store locator on BallardDesigns.com.
About Ballard Designs
Since 1982, Ballard Designs has offered a unique collection of furniture and decor and advice on how to decorate from all eras and from all sources. Its designers travel the world for inspiration, translating the latest trends in fashion, color and style into finely crafted products that can’t be found anywhere else. Ballard Designs is part of Qurate Retail GroupSM, a select group of leading retail brands that also includes QVC®, HSN®, Zulily®, Frontgate®, Garnet Hill® and Grandin Road®.
CONTACT: 5WPR, Haley McDill(646) 862-6866, [email protected]