Here’s everything you need to know about 23-year-old Indian model Madhulika Sharmaa, who is the latest edition of Kim Kardashian’s diverse modeling medium for her Skims campaign.
Remember the international beauty pageants and the joy and pride you would feel when an Indian won the title? Yes, we are talking about a time when Sushmita Sen won the Miss Universe crown to Priyanka Chopra Jonas’ victory at Miss World. Indian models who gain recognition on catwalks and international campaigns are akin to these feats. While fashion and beauty brands advocate an authentic and diverse cast, it’s good to recognize the talent that makes its presence felt. After Nidhi Suniel became the first Indian global ambassador for L’Oréal Paris, another Indian model is making waves.
Make reference to Madhulika Sharmaa, the Indian model we spotted on Kim Kardashian’s Instagram Stories with the new Skims campaign. Kim-K’s new shapewear and lounge brand pajama refresh is a lesson in inclusivity. Bang in the middle of this summer drop is 23-year-old model of Indian descent, Madhulika Sharmaa. Curious to know more about this sensual star? Read on.
Who is Madhulika Sharmaa?
Born and raised in Guwahati, Madhulika moved to Delhi to study Political Science and Economics at Miranda House, University of Delhi. It was in college that she was spotted by a modeling agency after seeing her photos on Instagram. An unforeseen career change, she pursued modeling alongside her studies.
Where did I see her?
Perhaps everywhere, the model during her early years as a model in India was a regular feature in fashion articles on magazines like Vogue, Harper’s Bazaar, Elle and Grazia. She debuted with Indian designer Anju Modi’s Bajirao Mastani collection, followed by a Fabindia campaign that made her a national name. She has worked with almost all the big names in the Indian fashion industry like Anita Dongre, Tarun Tahiliani, Elan, Jayanti Reddy.
Why the interest?
Madhulika Sharmaa made her international debut in 2019 walking the ramp for Sies Marjan and Zimmermann at New York Fashion Week S / S 2020. Soaring in international fame, the model went on to participate in various beauty campaigns for brands like MAC, Beauty Blender, and Christian Dior cosmetics.
Other than that, she has done beauty campaigns for Christian Dior Cosmetics, Mac Cosmetics, and Beauty Blender, all of which were shot in the United States. And now she’s made her debut at the current New York Fashion Week S / S 2020, having stepped on the ramp for Sies Marjan and Zimmermann. Since then she has worked with brands like Bibhu Mohapatra, Cult Gaia, Shopbop, Free People, etc.
What makes her special?
The model spoke about women with dark skin and oriental features, breaking the taboo on the beauty industry. Whether it’s conversations about racism in America versus or fundraising for COVID-19 relief in India, Madhulika Sharma is an actor and not just a pretty face.
All images: Madhulika Sharmaa Instagram